Farmer's Market Food Assistance
VALUE: HEALTHY PEOPLE
Value-Based Practice:Utilize a broad range of public investments and tools (such as land use planning) to increase access to healthy food and decrease inequities across race and class that contribute to food insecurity and compromise health.
First Step: PROMOTE USE OF FOOD ASSISTANCE PROGRAMS AT FARMERS’ MARKETS
Promote use and acceptance of food assistance program benefits at farmers’ markets
Needs & Opportunities:
While many low-income residents do not purchase goods at farmers’ markets due to perceived and actual higher prices, there has been an upward trend of purchases as more and more markets accept SNAP EBT cards and WIC/Senior Nutrition checks. Currently, 84 percent of year-round farmers’ markets in Alameda County are equipped to handle EBT cards, and 84 percent accept WIC/Senior Nutrition checks. 74 percent accept both[i]. However, many individuals eligible for food assistance programs are not receiving benefits. Only 51 percent of Alameda County residents eligible for SNAP are enrolled in the program[ii]. Promoting full enrollment in food assistance programs and providing enrollees with information on farmers’ markets will increase community buying power and access to purchase high-quality, fresh produce.
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Action Suggested: |
Fiscal Impact:
According to the California Food Policy Advocates, full participation in SNAP in Alameda County would generate over $234 million dollars of additional economic activity over current conditions.
Best Practices & Further Information:
For information on equipping markets to accept EBT, the Ecology Center’s Farmers' Market EBT project websiteincludes A Simple Guide for Electronic Benefits Transfer for SNAP benefits at California Farmers' Markets. See also the USDA SNAP Farmers’ Market Handbook, and a USDA grant program for EBT at farmers’ markets which benefits several local organizations. For information on how markets can apply to accept benefits, see the CA Department of Public Health’s WIC-FMNP 2010 Handbook.
For information on increasing the numbers of SNAP shoppers at markets, see Real Food, Real Choice: Connecting SNAP Recipients with Farmers’ Markets, by the Community Food Security Coalition and the Farmers’ Market Coalition. For information on enrollment in benefit programs, contact the Alameda County Community Food Bank and Alameda County Social Services Agency.

